Sports Business
Bringing Brands into the World of Sport
Backed by a global sports-resource network, Galleon Sports helps brands enter new markets through sport. Our services cover market-strategy development, resource integration, channel expansion, and sports-marketing activation.
Featured Case
Lesweet Qatar Market Entry
Galleon Sports helped Lesweet enter the Qatar market through sports resources. The project covered local distributor screening and introductions, the advancement of commercial-partnership discussions, and the exploration of brand-entry pathways grounded in the regional sports ecosystem. By integrating local market insight with sports-channel resources, the project supported an efficient entry into the Middle East market and the establishment of initial commercial cooperation.
Mengniu x Tencent Sports, Video & World Cup Marketing Project
· Exclusive referee agency for the project · Brand partnership coordination and business negotiations · Authorization rights review and coordination · Coordination among brand, referees, and partners · Contract and authorization document management · implementation of marketing content and execution plans · Full-process project execution support
Ma Ning x Tencent FC Series Game Products
· Brand partnership coordination · Authorization rights review and coordination · Coordination among brand, referees, and partners · Contract and authorization document management · implementation of marketing content and execution plans · Off-site project execution support
Professional Football Club Operations
· Operational management of Lekhtifiyah Football Club in Qatar · Building the first-team and youth academy structure · Establishing revenue streams through sponsorships, youth development, competitions, and brand partnerships · Connecting with local schools and fan communities · Controlling fixed costs and optimizing cash flow structure · Building a brand system and developing recognizable long-term brand assets
